«The future of digital advertising» is a public lecture organised by Harbour.Space University in collaboration with Onecowork.
This talk will be conducted by Jan Koerting, a leader and titan in the Digital Advertising field.
In this current day and age almost everything in the digital world is measurable and trackable. Companies have access to more data than ever but what to do with all the information? The challenge for advertisers is to make sense of all the data that goes through their systems. The aim is to design the most personalised user experience. But how?
This lecture will dive into:
Gaining a comprehensive understanding of the planning and buying circle for paid media across all digital channels.
Learning about the foundation to help develop paid media strategies, to be able to buy media across multiple digital media channels, to understand the role of media within digital marketing and to be able to evaluate and assess end to end execution processes.
About Jan Koerting
Jan Koerting is currently leading the paid media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning. Before joining Cisco he was a global media planner at Mediacom London where he worked with clients such as Shell, Volkswagen, Dell and Beats by Dre.
**Tickets are priced at just €5 for non-members of OneCoWork, while our members will be able to come along for free! PLEASE NOTE THAT YOU MUST RESERVE YOUR SPACE BY EITHER EMAILING [email protected]
(members only) OR PURCHASING A TICKET VIA THE LINK ABOVE (non-members only)**